August Issue: Storytelling and Branding Identity

Storytelling is one of the most powerful and meaningful tools that we have at our disposal. It is particularly important for businesses to get their story out there, because the only way for business to succeed is to connect with people by revealing their catalysts, inspirations, and their vision for the future. This is true for anyone who wants to be involved in anything. A story defines an organization, and it’s important to give the opportunity for people to discover you or your organization and establish how they feel about you. It generates meaning and curates identity.

For the month of August, we’re focusing on Storytelling and Branding Identity through the lens of a business perspective, and its importance in connecting to the community. We’ll explore more in depth the importance of sharing your story, different mediums of relaying them and the advantages of each one, and businesses who help others visually curate their identity.

Inside the Issue

Featured Content

• Core Values Define Your Brand
• Stories That Matter
• Branding
• Mediums of Relaying Stories
• Inaugural Leadership Summit

Business News

• Washington Federal Bank New Hires
• PeaceHealth to Open Same-Day Clinic in South Eugene
• Roehl & Yi Announcements
• Systems West Engineers New Hire Announcements
• Interim Executive Director, Diane Bert
• Travel Lane County Welcomes New Staff
• Springfield Museum Exhibit Space Renovations
• LTD Introduces TouchPass Electronic Fares
• Eugene Magazine Fall Issue: The Future of Springfield
• Columbia Bank Taps Veteran Jeff Singer As Senior Vice President and Eugene Market Regional Manager

Chamber News

• Economic Development Committee: City of Springfield Economic Development
• Lane County Economic Indicators – July 2019

Events & Programs

• The Block Party – Starting a Springfield Tradition
• LunchVox Preview: Bridging the Political Divide
• Savor Springfield 2019
• Joint Chamber Golf Classic: Another Year of Fun and Community

Check out last month’s issue HERE
(July: Summer in the South Willamette Valley)