New Member Profile: Good Creative
Meet Adam Junod, Chief Creative Director for Good Creative. To welcome them as a new member of the Springfield Chamber of Commerce, we recently spoke with Adam to find out more about him and the organization.
Tell us a little about Good Creative.
Good Creative is a small but mighty design studio guided by three core principles: Do Good Things, Make Good Stuff, Have Good Times. This simple but powerful mantra speaks to the intentionality of our relationships in the world, the quality of work we create, and commitment to our clients’ success, and the dedication to everyday gratitude. By working with organizations that are aligned with our values, we are creating communication tools and connecting people to purpose-driven brands. Our approach involves leveraging the power of design and marketing to advance the goals of each organization and business we work with. We believe, through collaboration and innovative design, we can help our clients create positive change in the world.
What types of services do you offer?
Good Creative provides a range of graphic design and marketing services including branding, product packaging, website development, and integrated launch campaigns.
Our branding work includes naming research and competitive analysis to identify unique opportunities, taglines and copywriting, visual identity and logo development with color and typography, stylescapes with imagery and photography, and business signage, as well as branded merchandise and printed materials like flyers and posters. All of this adds up to a cohesive visual language that is recognizable and memorable.
“The future is now, and we lean into tools like artificial intelligence and machine learning to iterate, augment, and advance our internal processes and our clients’ market penetration with new materials and innovative approaches.”
Adam Junod, Chief Creative Director, Good Creative
With consumer goods, we design labels and primary packaging for maximum shelf appeal. And because we have a passion for environmental sustainability, we are innovating the possibilities to avoid overpacking by engaging in partnerships with research and development teams working in mycelium and hemp. The future is now, and we lean into tools like artificial intelligence and machine learning to iterate, augment, and advance our internal processes and our clients’ market penetration with new materials and innovative approaches. We guide our clients to sustainable solutions that pop.
A website is a necessary business tool that works for both public-facing communication and internal operations. Each site has unique needs, and we build everything from simple landing pages to 500+ page sites with integrated algorithms, custom functionality, e-commerce, and interactive 360 video features. We typically work in WordPress, and can also build in Shopify and Squarespace.
Alongside a website, we build out appropriate social channels and content, which is a great way to generate organic search results while growing a digital presence. With new products, a new website, and new content or promotion, it’s important to tell the world through a strategic launch campaign. Depending on the industry, there are various ways to approach it through print or online articles, content posts, social channels, conferences, a local PR push, or a combination. Making a plan for launch is important to make the most impact. All of this is to say, we build cohesive visual brand identities that drive brands forward.
JJ Walker, Senior Designer at Good Creative
Where and how did you get started in this type of work?
I’m from Los Angeles originally, got my BA in Design and Communication from CSUN, and began my career in the entertainment industry making movie posters, ad campaigns, and websites in Hollywood over 15 years ago. It was exhausting, competitive, and stressful, but I look back now with gratitude because it sharpened my skills and gave a level of refinement. I’ve worked with Netflix, Disney, and Juicy Couture – to name a few of the big ones – and worked in nearly every angle of the industry from the agency side, to in-house for corporations, the startup life, and freelancing. After seeing the best and worst of the design world, I decided to build a better agency that was value driven. With my background in visual identity, refined graphic development and project management, I started Good Creative as a way to bring next-level quality and service to local and craft businesses in the Pacific Northwest.
What makes Good Creative unique?
Good Creative is a graphic design shop guided by our commitment to encouraging optimism, being solutions focused, participating in community, and building a network of collaboration. We are unique in that our core values are drawn from a triple-bottom-line approach: every day, we make choices of intention for people, planet, and profitability. This can be everything from visual design choices to guiding packaging clients to sustainable options, or how we approach the Good Creative internal culture of gratitude and how we interact with clients. Last, but not least, profitability is how we can continue to find ways of providing value to our clients while being financially sustainable as we grow and take on more work. The triple bottom line is our decision chart. We host creative mixers, participate in environmental stewardship like river clean-up events, build graphic assets for local nonprofit organizations, and work to ensure we take care of people we relate to, the planet we live on, and the profitability of Good Creative and the clients we serve.
Good Creative River Cleanup with Rotary Club of Eugene
What do you like most about your work?
I couldn’t be happier with the work we do, and I’m incredibly proud of our team and the clients we work with. We are idea people when we wake up, and at the end of the day, solutions people. The work that we do leads our clients to success. It’s meaningful and feels good! I get to work on a variety of projects with different people from varying backgrounds, influences, and ideas. With many of our clients in craft food and beverage, it’s an industry I’m thrilled to be a part of because I love and appreciate the slow food movement, which can be a part of the solution towards environmental sustainability.
You are planning a big event in April; tell us more about that!
We are hosting our 2nd Annual Earth Day Open House at our new Downtown Eugene studio. We’ll be showing recent work and interactive art with casual conversations around sustainable marketing, branding, and packaging. It’s a little bit Friday happy hour, a little bit Earth celebration and business networking event with sunflower start giveaways, raffle prizes, and beverages. Join us for good times from 5-8pm on Friday, April 21. We are located in the University of Oregon Innovation Hub at 942 Olive St – across from Luckey’s and The Davis.
Good Creative is a small but mighty local graphic design studio offering a full slate of services that develops communication tools for value-driven organizations.
