New Member Profile: Firelight Marketing

Meet Kayla Mauldin, CEO of Firelight Marketing. To welcome them as new members of the Springfield Area Chamber of Commerce, we recently spoke with Kayla to find out more about her and the organization.

Tell us a little about Firelight Marketing.
At Firelight Marketing, we operate with unwavering integrity, infusing creativity into our strategies, and prioritizing client success above all else. Firelight Marketing is more than just a digital marketing agency; it’s a passionate endeavor fueled by creativity and commitment. Our journey began with a vision to empower local businesses, foster growth, and contribute to our community’s vitality. We blend expertise, heart, and innovation to redefine brand narratives and drive results.

Where and how did you get started in this type of business?
My journey as a digital marketer started unexpectedly with a back injury. From a 23-year career as a dental assistant, I transitioned into the dynamic world of digital marketing. The spark that ignited Firelight Marketing came from my love for helping people and supporting local ventures. It’s been a rewarding path, and I’m dedicated to alleviating challenges for our clients.

What services do you offer and what makes you unique?
At Firelight Marketing, we offer a comprehensive suite of services:

• SEO (Search Engine Optimization): Our long-term strategy enhances website visibility and organic search results.

• Paid Ads (Pay-Per-Click Advertising): We optimize campaigns across search engines and social media platforms.

• Reputation Management: Shaping public perception is our forte.

• Social Marketing: We drive positive change while achieving business goals and offering one easy-to-use platform for all your posting needs.

• Web Hosting: Our reliable service ensures secure and effective website operation.

• Website Development: From design to optimization, we create and maintain functional websites.

What sets us apart? Our personalized approach, unwavering integrity, and commitment to community growth. Transparency is our priority. With our custom-built dashboard, clients gain real-time insights into their campaigns. Monitor progress, track metrics, and even collaborate directly with my team and I—all in one place.

Kayla is very active with her clients and enjoys volunteering with local non profit organizations including Friends of Trees, and is a member of the Southtowne Rotary.

What do you like most about this work?
The ability to make a tangible impact on local businesses and witness their growth. It’s incredibly fulfilling to see our clients succeed!

Do you have any advice for others?
Embrace change, stay curious, and never underestimate the power of collaboration. Also, prioritize client relationships – they’re the heart of everything we do.

Anything else you’d like to share?
Firelight Marketing isn’t just a business; it’s a passion project. We’re here to illuminate your brand’s path and contribute to a thriving community. Offering a way to streamline your business management with the Firelight Business App – an all-in-one solution. Giving our clients access to products, services, and comprehensive metrics in a single report. Enjoy learning tools and more, enhancing efficiency and empowering you to make informed decisions for business success, all conveniently consolidated in one user-friendly platform. 

Firelight Marketing helps small- to medium-sized businesses by sparking their online presence through multiple avenues and platforms.