SELCO Community Credit Union Honored With Multiple 2026 Diamond Awards

Credit union recognized nationally for marketing excellence, including “Category’s Best” honor for its public relations campaign promoting SELCO Steps Up.

SELCO Community Credit Union was recently selected for two 2026 Diamond Awards for excellence in credit union marketing, including a “Category’s Best” honor for Public Relations Campaigns. 

SELCO was recognized in the following categories:
• Complete Campaign, for its “Better Banking” marketing campaign
• Public Relations Campaign, for its PR supporting its SELCO Steps Up initiatives

Presented by America’s Credit Unions Marketing, PR & Development Council, the annual Diamond Awards celebrate the most creative and successful campaigns across the credit union industry. This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states selected as winners. SELCO was one of five Oregon credit unions to receive an award. 

“These awards reflect the collective effort of teams across SELCO who are committed to making a meaningful difference for our members and communities. From innovative advertising to impactful community initiatives like SELCO Steps Up, this recognition speaks to the passion and purpose behind our work every day.”

– Bob Newcomb, President and CEO, SELCO Community Credit Union

For its public relations work on SELCO Steps Up, the credit union received an additional distinction: “Category’s Best.”

SELCO’s award-winning campaigns highlight its commitment to meeting members where they are, in both the digital and community spaces. Its Better Banking campaign focused on how its digital banking platform naturally supports real moments. Meanwhile, the Steps Up PR campaign introduced SELCO’s new statewide, employee-powered philanthropic model that elevates educator voices, supports nonprofits, and expands opportunities for Oregon students, all while fostering community participation.

“We’re proud to recognize SELCO Community Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”

The Diamond Awards have recognized excellence in credit union marketing for more than 25 years and remain one of the industry’s most prestigious honors. For a comprehensive list of this year’s winners, click HERE. For images of the Diamond Awards ceremony in Aurora, Colorado, click HERE.

For more information about SELCO Community Credit Union, visit www.selco.org.

About SELCO Community Credit Union
Founded in 1936 by a group of fiscally minded teachers, Springfield-based SELCO Community Credit Union today serves more than 150,000 members as one of the largest and longest-standing Oregon-based credit unions. A not-for-profit, federally insured, member-driven financial cooperative with more than $2.9 billion in assets, SELCO provides exceptional rates and low fees on a full range of financial products and services, including banking, mortgages, personal and business loans, investment management, and property & casualty insurance. Membership is available to anyone who lives or works in one of the 27 Oregon or eight Washington counties SELCO serves. For more information or to become a member today, stop by one of SELCO’s 15 branches, visit selco.org, or call 800-445-4483.

About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry’s assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.

About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.