Travel Lane County Seeks Survey Responses Informing 10-year Destination Master Plan

Travel Lane County (TLC) is developing a 10-year Destination Master Plan to help shape the future of tourism in the Eugene, Cascades & Coast region. Recently, they announced a survey to gather essential feedback to inform the Plan. This survey is designed to understand how people who live here feel about tourism’s role in our community.

Feedback will help guide decisions that ensure tourism continues to bring positive benefits such as supporting local businesses, outdoor recreation, arts and culture, and community vitality. All responses are confidential and will be analyzed in aggregate only.

The survey should take about 10 minutes to complete. Travel Lane County thanks survey responders for taking the time to share their perspective and help shape the future of tourism in Lane County.

For more information about the Lane County Destination Master Plan project or to leave comments about tourism’s role in Lane County please click on the following link: Destination Master Plan.

What does TLC mean by tourism?
Tourism includes all travel outside one’s usual location — for recreation, business, events, or visiting friends and family. It encompasses the full visitor experience: getting here, places to stay, things to do, and where to eat and shop.

In the Eugene, Cascades & Coast region, the tourism industry includes hotels and vacation rentals, restaurants, breweries, wineries, museums and galleries, outdoor guide services, event venues, shops, and countless other businesses that welcome both visitors and residents alike.

About Travel Lane County
Travel Lane County markets and promotes the Eugene, Cascades and Coast region as a destination for travel, conventions, sports, meetings and events. It serves as a private, nonprofit association dedicated to economic development through visitor spending, which pumped nearly $1.1 billion into Lane County, Oregon’s economy in 2023.