With 99-1 The Beat, New Local Radio Programming Introduces “Throwbacks”
On Saturday morning, Bicoastal Media segued Adult Hits KOOL-FM into 99-1 THE BEAT, bringing the sounds of 80s, 90s, and early 2000s “Throwbacks” to life across the Willamette Valley.
“We’re excited to bring new energy and a fresh playlist to the radio market. Listeners have asked for it, so we built it! Don’t miss out, set a button for 99.1 The Beat!” said Bicoastal GM Sean Beken.
What can listeners expect? More energy and more music – including two commercial-free hours to start the workday (8:45-10:45am daily), featuring an upbeat blend of pop, hip hop and R&B hits. With powerhouse artists such as Rihanna, Justin Timberlake, and Usher in heavy rotation, The Beat is guaranteed to start – and keep – the party rolling, whatever you’re up to and wherever you’re listening!
Market Veteran Barry Macguire helms afternoons from 2:00-7:00pm, and serves as Program Director. “I’m thrilled to provide a much needed energy boost for the area. It’s gonna be fun – that’s what we’re all about!” Mandy in the Midday (Mandy Beemer) will host the workday from 9:00am – 2:00pm.
The Beat can be heard at 99.1 FM, online at www.thebeatofeugene.com, or on all smart speakers. Just say “Play Ninety-Nine One The Beat” to get connected. Join the 100% Throwbacks party anytime at 99-1 The Beat!
For more information, contact:
Sean Beken: 541-284-3662
seanbeken@bicoastal.media
Barry Macguire: 541-284-3660
barrymacguire@bicoastal.media
