Travel Lane County Kicks Off 2025 TrackTown Season With Promotions

Travel Lane County is gearing up for another outstanding track and field season in TrackTown, USA, by encouraging businesses and residents to discover ways to engage and get involved in the action.

The 20th anniversary of the Oregon Relays on April 4-5; nationwide collegiate competitions at the Oregon Open on April 18-19; the Oregon Team Invitational on April 19 – these are just a few of the exciting events in store, and the 50th edition of the Prefontaine Classic on July 5 is sure to be an unforgettable event.

“It’s an honor to be part of TrackTown.” 

– Ian Dobson, Olympian, Race Director for the Eugene Marathon, and Eugene-Springfield resident

Ian Dobson is part of a dedicated group of track and field and running stakeholders working together to inspire greater awareness and participation in our community’s rich track and field legacy.

Get ‘Welcome to TrackTown’ Shirts and Promotional Items
Travel Lane County invites businesses to show off the Welcome to TrackTown messaging as fans, athletes, and officials come to the community for another incredible track & field and running season. The ‘Welcome to TrackTown’ shirts are back this year, with an updated design. You can now order shirts for your business for the 2025 track and field season. 

Travel Lane County is offering businesses complimentary promotional items that bring the magic of Hayward Field directly to your customers. To ensure you receive usable items, please fill out this form to indicate your interest and select your items. Supplies are limited and will be distributed on a first-come, first-serve basis, so be sure to submit your choices soon to have everything ready to welcome athletes and fans throughout the season.

Stay tuned for specific releases related to TrackTown events like the free Hall of Fame event, which includes former UO athlete Joaquim Cruz.  

This season is packed with exciting milestones, including several firsts:

• The new Oregon Team Invitational will feature select NCAA teams.
• Hayward Field will host the Big Ten Outdoor Track & Field Championships for the first time.
• The 50th Anniversary of the Prefontaine Classic takes place on July 5.
• The Para National Championships will be held alongside the USATF Outdoor Championships for the first time.

You can get involved in the Welcome to TrackTown movement by attending local events, cheering on athletes at Hayward Field, volunteering, decorating your business with Welcome to TrackTown materials or simply offering a warm welcome to athletes, coaches, and visitors. Eugene-Springfield’s place as the heart of track and field and running thrives because of all of us.

For a complete list of this year’s track events and to learn how you, your family, and your friends can join the excitement, visit WelcomeToTrackTown. Let’s champion this legacy together!

About Travel Lane County
Travel Lane County is a private, non-profit 501(c)6 corporation, founded in 1980. Our organization markets Lane County as “Eugene, Cascades & Coast.” Travel Lane County is funded by member and partner support and transient lodging tax generated at lodging facilities and campgrounds. Our mission is to grow overnight visitors for a vibrant, year-round countywide economy. As partners with business, civic, government and community groups, including our 500+ members, we provide visitors with extensive services and resources to ensure a quality visitor experience within Lane County. 

Cover photo: Melanie Ryan Griffin